Fitness First

I came up with the “Gym’ll Fix it” campaign whilst being the campaign designer at Fitness First. The idea was to use double words like “Big belly” or ” Bingo wings” which were memorable fitness slang words.

This particular flyer generated over 40,000 memberships in one month. I pushed the FF brand to its limits by introducing new colours, photography and typography.

An example of the campaign continued, introducing imagery to the front…