Photoshop or manipulation of images is an art form. The value in it is nearly always underestimated. Get it wrong and a brand can have a detrimental impact on its marketing. Get it right and later you will see how it can help to create an amazing advert.
Here are some examples of how NOT to do it.
Here is an example of one of our adverts that we did for Cotswold Outdoor and how good photoshop skills and great copywriting go hand in hand to create a awesome advert.