Brand Book
To create a comprehensive Brand Book that captures the essence of Hiscox, communicates its core values, and provides clear guidance for employees and partners on how to represent the brand consistently across all touchpoints.
Scope of Work
- Brand Strategy Consultation – Aligning the Brand Book with Hiscox’s global vision and cultural principles
- Content Structuring & Editorial Design – Organising brand narrative, values, and guidelines into an engaging, accessible format
- Visual Identity Documentation – Defining logo usage, colour palettes, typography, and imagery standards
- Brand Voice & Messaging Guidelines – Establishing tone, language, and communication principles
- Global Rollout Support – Ensuring the Brand Book is adaptable for diverse markets and internal teams
Desired Outcome
A cohesive, inspiring Brand Book that strengthens internal alignment, supports consistent brand expression, and reinforces Hiscox’s position as a distinctive global insurer.
In collaboration with Rodger Williams, we designed a Hiscox Brand Book to inspire and guide the Hiscox global community, distilling the brand’s values and standards into a book.
We structured the Brand Book to improve usability, strengthen brand perception, and create more effective internal and external communications across the Hiscox global network.
- Audited existing brand assets and internal communications
- Redesigned Brand Book structure and layouts for clarity and engagement
- Improved accessibility and discoverability of brand guidelines for global teams
- Enhanced visual branding consistency across all documented standards
- Simplified navigation and interaction flows for digital and print formats
- Created scalable templates and assets for future brand updates and extensions
