Illustrative Marketing
To design a distinctive, child-friendly building wrap that enhances the nursery’s exterior identity while maintaining visibility from the inside for the children.
Scope of Work
- Concept development for illustrated building wrap
- One-way vision graphic design
- Child-focused illustration style
- Brand-aligned colour and motif selection
- Print and installation artwork preparation
Desired Outcome
A unique, engaging exterior that reflects the nursery’s character, provides privacy, and keeps the focus on the children’s experience rather than traditional advertising.
Created a custom illustrated building wrap, using one-way vision graphics so children retain outward views while the exterior presents a playful, architectual style branded facade with minimal overt advertising.
We developed a bespoke illustrated wrap that transformed the building into a playful, welcoming environment while ensuring the interior remained bright and outward-facing for the children.
- Researched child-friendly illustration styles and themes
- Designed a custom illustrated wrap incorporating elements such as tee-pees, sand pits, and box hedging
- Applied one-way vision material to maintain outward views from inside
- Balanced brand presence with a subtle, non-commercial aesthetic
- Created print-ready artwork for large-format installation
- Coordinated with installers to ensure accurate application
