Other work we've done:
Client :
Jaguar
Industry :
Automotive
Days to solve :
30 Days
Solution :
A premium brand aesthetic with the need for a fast, intuitive iPad interface.
UX Design at POS
Project brief
To modernise Jaguar POS’s digital presence through strategic branding, and customer-focused digital experiences that drive long-term growth and market competitiveness.
Scope of Work
- Digital Strategy Consultation – Define online objectives, target audiences, and key performance indicators to guide the transformation.
- iPad Design – Design the site architecture, improve usability, and enhance performance for users.
- Customer Experience Improvements – Map and optimise user journeys to reduce friction, and improve engagement.
Desired Outcome
A cohesive, scalable digital ecosystem that strengthens brand positioning, improves user satisfaction, and supports sustainable business growth for Jaguar POS.
Project overview
A customer-facing iPad POS tool for Jaguar, streamlining the car-buying experience at the point of sale through intuitive digital interactions and brand-aligned design.
Key actions
We restructured the point-of-sale digital experience to improve usability, strengthen brand perception, and create more effective customer interactions during the car-buying journey.
- Audited the existing POS workflow and customer touchpoints
- Redesigned iPad interface structure and layouts for intuitive navigation
- Improved sales team efficiency and customer engagement at the point of sale
- Enhanced visual branding consistency across all POS screens and interactions
- Simplified customer interaction flows to reduce friction and decision time
- Created scalable digital assets for future POS updates and expansions
We Build Bold Digital Experiences That Drive Real Business Growth
We Build Bold Digital Experiences That Drive Real Business Growth
We Build Bold Digital Experiences That Drive Real Business Growth