Overview

DASA Umbrella partnered with Omega3Design for an intensive 8‑month transformation project. The goal was bold: modernise the entire DASA Group brand, increase trust and clarity in a crowded sector, and position the company to win at the Contracting Awards 2024.

The Challenge

DASA Umbrella had strong values and a loyal contractor base, but their brand no longer reflected the scale, professionalism, or service quality they were delivering. To compete at the highest level, and to stand out to judges, clients, and contractors they needed:

• A complete brand overhaul across the entire DASA Group
• A clearer, more confident identity in a compliance‑heavy sector
• Messaging that communicated trust, transparency, and care
• A visual system that felt modern, credible, and award‑worthy

Omega3Design worked with SupplyIN2 and was brought in to lead the transformation end‑to‑end.

Our Approach

Over 8 months, Omega3Design and SupplyIN2 delivered a full strategic and creative rebrand:

• A new visual identity for the entire DASA Group, starting with DASA Umbrella
• A modern, minimal brand system aligned with industry expectations
• Refined messaging built around clarity, compliance, and contractor care
• Updated digital assets, marketing materials, and communication touchpoints
• A cohesive brand experience that unified all DASA services under one confident umbrella

Every element was crafted to strengthen trust and lift DASA’s market position.

The Impact

The results were undeniable:

• DASA Umbrella won at the Contracting Awards 2024, with judges recognising their professionalism, clarity, and contractor‑first approach
• The new brand created immediate differentiation in a crowded market
• Staff engagement increased as the brand finally reflected their values and service quality
• Contractors reported greater confidence and understanding of DASA’s offering
• The business gained a scalable, future‑proof identity for continued growth

The rebrand didn’t just refresh DASA, it reshaped how the industry sees them.

Why It Matters

This project demonstrates the power of strategic design in a compliance‑driven sector. When a brand communicates trust, clarity, and care at every touchpoint, it becomes a competitive advantage.

For DASA, the outcome was clear:A stronger brand. A stronger business. An award‑winning year.

A great team effort from Omega3design and SupplyIN2

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