DASA Group

Overview

DASA Group approached Omega3Design with a clear ambition: unify a growing family of service brands under one confident, modern, compliance‑ready identity. Over an 8‑month engagement, we created a complete brand ecosystem, from the master brand to every sub‑brand, built around clarity, trust and operational excellence.

The result is a cohesive, scalable brand system that positions DASA as one of the most recognisable names in the contracting and payroll sector.

Brand Architecture

A structured, future‑proof architecture was developed to bring consistency across all divisions while allowing each service line to retain its own personality and purpose.

‍

DASA Umbrella Contractor‑first umbrella payroll with a focus on clarity and compliance

‍

DASA CIS Specialist CIS payroll for construction and trade professionals

‍

DASA Accountancy Full accountancy services for contractors, freelancers and SMEs

‍

DASA Consulting Strategic business and compliance consultancy

‍

DASA Rewards Employee and contractor reward platform

‍

DASA Services Operational support services across the group

‍

DASA Solutions Bespoke systems, integrations and workflow solutions

‍

Each sub‑brand was given its own colourway, iconography and messaging pillars all tied back to the DASA Group master identity.

Visual Identity System

The identity is built around three core principles:

• Clarity clean typography, structured layouts, transparent messaging
• Confidence bold colour blocks, strong geometric shapes, consistent tone of voice
• Care approachable language, human‑centred design, contractor‑first communication

This system ensures every touchpoint digital, print, internal or external feels unmistakably DASA.

Signature Brand Element: The Three‑Line Sign‑Off

A defining feature of the DASA identity is the three‑line colour sign‑off, placed in the bottom‑right corner of brand materials.

‍

This element acts as a visual stamp of authenticity across:

• Web pages
• Social content
• Print collateral
• Presentations
• Internal documents

It reinforces consistency and creates instant recognition across the entire group.

Impact

The unified brand system has:

• Strengthened DASA’s market position
• Increased trust and clarity for contractors and partners
• Enabled seamless expansion into new service lines
• Contributed to DASA Umbrella’s Contracting Awards 2024 win
• Provided a scalable identity for long‑term growth

‍