Arlington and Row

Arlington & Row – 210×210 Wedding Brochure

Positioning the brand to confidently enter the wedding market

We created a premium, square‑format 210×210 brochure designed to help Arlington & Row expand into the wedding sector with clarity, confidence, and visual elegance.

Creative Direction

• Developed a refined visual language that balances Arlington & Row’s established brand aesthetic with the softer, more emotive cues expected in the wedding space.
• Introduced a clean, minimal layout system that feels modern and high‑end, allowing imagery and craftsmanship to take centre stage.
• Curated a palette and typographic style that communicates romance, quality, and trust without slipping into cliché.

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Imagery & Storytelling

• Selected and art‑directed imagery that showcases wedding‑appropriate product applications, lifestyle moments, and tactile details.
• Built a visual narrative that moves from inspiration → product → application, helping couples imagine Arlington & Row as part of their day.

Copywriting & Messaging

• Crafted concise, emotionally resonant messaging that speaks directly to couples, planners, and venues.
• Positioned Arlington & Row as a thoughtful, reliable partner for weddings.

Format & Structure

• Chose a 210×210 square format to stand out from standard brochures and feel giftable, tactile, and premium.
• Designed a clear, intuitive flow:
  • Brand introduction
  • Wedding inspiration & mood
  • Product showcase
  • Customisation options

Outcome

The final brochure gives Arlington & Row a beautiful, strategic tool for approaching the wedding sector—elevated, confident, and perfectly aligned with the expectations of modern couples. It supports sales conversations, strengthens brand perception, and opens the door to new partnerships and revenue streams.

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